Nov 21, 2024  
2021-22 Undergraduate/Graduate Catalog 
    
2021-22 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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BA 353 Principles of Marketing

Course Credit: 1
Techniques and strategies used to develop new products and promotions and to determine prices and channels of distribution. Introductory topics of marketing research, consumer behavior, advertising, sales, product management, international marketing. Group project.

Prerequisite(s): Second-year standing; EC 117 EC 118  recommended.



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