COM 375 Digital Marketing

Course Credit: 1

Identical with BA 375. Survey of trends affecting the digital and online business environment. Study of Web design, launches, e-marketing plans, social media, mobile devices, online advertising, budgeting and sociological/psychological changes in consumers in electronic culture. Digital marketing project. Winter Term.

Prerequisite(s): Second-year major in accounting, business administration, journalism and communication, computer science, economics or instructor approval. BA 353 recommended.