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Nov 10, 2024
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BA 375 Digital Marketing Course Credit: 1
Identical with COM 375 . Survey of trends affecting the digital and online business environment. Study of Web design, launches, e-marketing plans, social media, mobile devices, online advertising, budgeting and sociological/psychological changes in consumers in electronic culture. Digital marketing project. Winter Term.
Prerequisite(s): Second-year major in accounting, business administration, journalism and communication, computer science, economics or instructor approval. BA 353 recommended.
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