COM 375 Online Marketing

Course Credit: 1

Identical with BA 375. Survey of trends affecting the online/interactive business environment. Study of Web design, launches, e-marketing plans, social media, mobile devices, online advertising, budgeting and sociological/psychological changes in consumers in electronic culture. Online marketing project. Winter Term.

Prerequisite(s): Second-year major in accounting, business administration, communication arts, computer science, or economics or instructor approval. BA 353 recommended.