Apr 25, 2024  
2022-23 Undergraduate/Graduate Catalog 
    
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2022-23 Undergraduate/Graduate Catalog [ARCHIVED CATALOG]

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BA 454 Advertising and Promotion

Course Credit: 1
Functions of advertising and promotion in business to include creative strategy, media selection, research, regulatory environment, trends. Group project.

Prerequisite(s): BA 353  or instructor approval.


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