Mar 28, 2024  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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BA 375 Online Marketing

Course Credit: 1
Identical with COM 375 . Survey of trends affecting the online/interactive business environment. Study of Web design, launches, e-marketing plans, social media, mobile devices, online advertising, budgeting and sociological/psychological changes in consumers in electronic culture. Online marketing project. Winter Term.

Prerequisite(s): Second-year major in accounting, business administration, communication arts, computer science, or economics or instructor approval.



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