Feb 17, 2020  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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BA 353 Principles of Marketing

Course Credit: 1
Techniques and strategies used to develop new products and promotions and to determine prices and channels of distribution. Introductory topics of marketing research, consumer behavior, advertising, sales, product management, international marketing. Group project.

Prerequisite(s): Second-year standing; EC 117 EC 118  recommended.



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