Nov 20, 2018  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

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BA 375 Online Marketing

Course Credit: 1
Identical with COM 375 . Survey of trends affecting the online/interactive business environment. Study of Web design, launches, e-marketing plans, social media, mobile devices, online advertising, budgeting and sociological/psychological changes in consumers in electronic culture. Online marketing project. Winter Term.

Prerequisite(s): Second-year major in accounting, business administration, communication arts, computer science, or economics or instructor approval.



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