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Wartburg College - 100 Wartburg Blvd. - Waverly, IA 50677
    Wartburg College
  Feb 19, 2018
2017-2018 Academic Catalog
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BA 424 Consumer Behavior

Course Credit: 1
Analysis of the consumer decision-making process before, during, and after purchasing goods or services. Influences of culture, subculture, social class, families, marketers on the consumer. Basic issues, latest findings, applications of consumer behavior in relation to marketing strategy. Group project.

Prerequisite(s): BA 353 . PSY 101  recommended

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