Dec 13, 2018  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

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BA 353 Principles of Marketing

Course Credit: 1
Techniques and strategies used to develop new products and promotions and to determine prices and channels of distribution. Introductory topics of marketing research, consumer behavior, advertising, sales, product management, international marketing. Group project.

Prerequisite(s): Second-year standing; EC 117 EC 118  recommended.



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