Oct 20, 2020  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog
Add to Portfolio (opens a new window)

BA 353 Principles of Marketing

Course Credit: 1
Techniques and strategies used to develop new products and promotions and to determine prices and channels of distribution. Introductory topics of marketing research, consumer behavior, advertising, sales, product management, international marketing. Group project.

Prerequisite(s): Second-year standing; EC 117 EC 118  recommended.



Add to Portfolio (opens a new window)